Samuel believes leadership is not learned through theory alone. It is shaped through experience, responsibility, and the realities of leading through change.

As an active CEO, Samuel led a 39 year-old risk management and compliance technology company through significant cultural and digital transformation, achieving 3× revenue growth while navigating the complexity and pressure that senior leaders face every day. That experience allows him to work with executives not only as a coach, but as a trusted thinking partner who understands leadership from the inside.

Samuel works with CEOs, senior leaders and cross-cultural executives navigating growth, transformation, organizational complexity, and the personal challenges that often come with leadership. Clients value his calm presence, strategic insight, and ability to create honest conversations that lead to meaningful change. He is an ICF Professional Certified Coach (PCC), YPO Certified Forum Facilitator (CFF), and Berkeley Certified Executive Coach. Samuel has coached more than 200 leaders across 10 nationalities and taught leadership and coaching at UC Berkeley and UC Davis.