Samuel is usually ahead of the rest of us in recognizing, on small and large matters, what our next steps should be. He is a strong leader because he is fearless in initiating action on important issues.

David S., Chairman, FCS Inc.


Samuel Hon is an executive leader and coach with over 15 years of experience in leadership development, marketing management and culture transformation. Samuel’s empathetic leadership and coaching style has successfully transformed teams and individuals while producing high-impact results. Presently, Samuel is the CEO of First Corporate Solutions (FCS), a 30-year-old technology, data and information services firm providing risk management and regulatory compliance solutions to legal, financial and government sectors. He was appointed as CEO and President to transform company culture and oversee the company across all functions including finance, technology, operations, marketing, sales and product management. Under his leadership, FCS has been unified by a new shared vision, guiding principles and corporate goals resulting in the achievement of the highest revenue and EBITA growth in the company’s history. Apart from his CEO role, Samuel also provides executive coaching and leadership program facilitation to executives from startups to Fortune 50 organizations including Apple, Salesforce and Ernst & Young.

Previously, Samuel was the CMO responsible for marketing operations, sales management and corporate development, launching two data and technology subsidiaries and overseeing the company’s rebranding and digital marketing initiatives. In addition to his role at FCS, he also founded HON Marketing and provided marketing and creative consultation to global Fortune 500 and SMB clients in finance, technology and healthcare sectors. Samuel has also facilitated leadership communications MBA courses at UC Berkeley – Haas School of Business and UC Davis – Graduate School of Management. 

Samuel is a Stanford Certified Project Manager, Net Promoter Certified Associate, Pragmatic Marketing Certified (PMC-III) and Berkeley Certified Executive Coach with training and executive coaching experience in Italy and the US. He holds a Bachelor of Science in Journalism – Strategic Communication with honors and distinction from the University of Wisconsin – Madison, and he has also completed executive education programs at Harvard Business School, Stanford University, University of California – Berkeley Haas School of Business and University of Pennsylvania – The Wharton School.

Samuel served two terms as President of the American Advertising Federation – Sacramento and he has been honored with over a dozen marketing and design awards. In addition, he was named to Sacramento Business Journal “40 Under 40”, Sacramento Magazine “Top 100 Business Leaders” and the American Advertising Federation-Sacramento “Ad Person of the Year”. He is a member of Young President Organization (YPO) and Pacific Leadership Group (PLG).

Born and raised in Hong Kong, Samuel moved to the US when he was 19 and was the first in his family to attend college. He brings his diverse, cross-cultural and professional experience to help individuals unlock their potential, cultivate emotional intelligence and become authentic leaders. 


  • CEO, First Corporate Solutions, Sacramento, CA
  • Executive Coach, HON Leadership & Coaching
  • President, First Corporate Solutions, Sacramento, CA
  • Chief Marketing Officer, First Corporate Solutions, Sacramento, CA
  • Vice President of Corporate Development & Marketing, First Corporate Solutions, Sacramento, CA
  • Vice President of Marketing & Creative Services, First Corporate Solutions, Sacramento, CA
  • Director of Marketing, First Corporate Solutions, Sacramento, CA
  • Marketing Manager, Pacific Corporate and Title Services, Sacramento, CA
  • Marketing Coordinator/Event Planner Interim, UW Career Services, Madison, WI
  • Consultant/Founder, HON Marketing + Design, Sacramento, CA
  • Founder, Career Development Association, Madison, WI
  • Promotion Executive, The Daily Cardinal, Madison, WI
  • Advertising and Design Director, Career Planner Production, Madison, WI
  • Marketing and Publicity Intern, University of Wisconsin Press, Madison, WI
  • Marketing and PR Representative, Bradley Fish Foundation, Madison, WI
  • Advertising Intern, Maintain Magazine, Madison, WI
  • Public Relations Coordinator, Wisconsin Union Directorate, Madison, WI


  • Lecturer, UC Berkeley – Haas School of Business
  • Faculty Coach, UC Davis – Graduate School of Management

Professional Affiliations (Present and Past)

  • Member, Young President Organization (YPO)
  • Member, Pacific Leadership Group
  • Past-President, American Advertising Federation – Sacramento
  • Creative Chair / Communications Committee, Metro Edge, Sacramento Chamber of Commerce
  • Vice President, American Advertising Federation – Sacramento
  • Board of Directors, American Advertising Federation – Sacramento
  • Advisory Board, University of Wisconsin – Madison Career Services
  • Advisory Council, Crocker Art Museum
  • Founder, University of Wisconsin Career Development Association

Awards and Honors

  • Top 100 Notable Business Leaders, Sacramento Magazine
  • 40 Under 40, Sacramento Business Journal
  • AD Person of the Year, American Advertising Federation – Sacramento
  • American Inhouse Design Award, Magazine Ad
  • Hermes Creative Award, Magazine Ad
  • Communicator Award, Corporate Identity
  • Hermes Creative Award, Print Ad
  • Silver ADDY Award, AAF – Sacramento, Trade Ad
  • American Inhouse Design Award, B2B Brochure & Print Ad
  • MarCom Creative Awards, Gold Award,  Trade Ad
  • American Inhouse Design Award, Direct Mail
  • American Inhouse Design Award, Print Ad Design
  • MarCom Creative Awards, Gold Award, Marketing Campaign


  • Scaling Ventures, The Wharton School, UPenn
  • Executive Coaching Program – Italy,
    UC Berkeley
  • Strategic Marketing Management, Harvard Business School
  • Advanced Project Management Program, Stanford University
  • The Berkeley Executive Leadership Program, UC Berkeley
  • Financial Acumen for Leaders, UC Berkeley
  • BS, Journalism – Strategic Communication (Honors & Distinction), University of Wisconsin – Madison


    • Berkeley Certified Executive Coach
    • Stanford Certified Project Manager
    • Pragmatic Marketing Certified – PMC III
    • Net Promoter Certified Associate, Satmetrix
    • Certified Inbound Marketing Educator, IMU
    • Certified Inbound Marketing Professional, IMU
    • Certificate in Search Marketing, SEMPO

      Honors Thesis

      • Graduated with Honors Thesis “Global Advertising and Masculinity: A Cross-Cultural Study of Male Representations in Hong Kong, the United Kingdom and the United States Esquire Magazine” (Paper presented at the 54th International Communication Association Conference)



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