Samuel is usually ahead of the rest of us in recognizing, on small and large matters, what our next steps should be. He is a strong leader because he is fearless in initiating action on important issues.

David S., Chairman, FCS Inc.

Leadership & Coaching Experience

Samuel HonSamuel Hon is a CEO, lecturer and certified executive coach who brings over 18 years of marketing, corporate and C-level management experience to his coaching practice. He provides executive coaching and leadership program facilitation to executives from startups to global organizations including Apple, Salesforce and Ernst & Young. He has also taught and facilitated leadership communications and storytelling MBA classes as a Lecturer at UC Berkeley – Haas School of Business and as a Faculty Coach at UC Davis – Graduate School of Management. In addition, he is a Faculty Coach at the Berkeley Executive Coaching Institute where he teaches UC Berkeley 10-day Executive Coaching and Leadership Intensive Certification program with participants from Asia, Europe and the US.

Currently, he serves as CEO of First Corporate Solutions, Inc., a 30-year-old risk management and regulatory technology compliance firm, where he led the company to achieve the highest revenue and EBITA growth in company history. Samuel was appointed as CEO to transform company culture and to oversee all business functions including finance, technology, operations, marketing, sales and product management. In addition, he founded a marketing and creative consulting firm with clients including Centene Corporation (Fortune 50 healthcare company), Sacramento Metro Chamber and Lucas Public Affairs.

Samuel was named to the Sacramento Business Journal’s 40 Under 40 and Sacramento Magazine’s Top 100 Notable Business Leaders. He is a member of Young Presidents’ Organization (YPO) and the Pacific Leadership Group (PLG). Samuel served two terms as President of the American Advertising Federation – Sacramento and he has been honored with over a dozen marketing and design awards.

Samuel is a Stanford Certified Project Manager, Pragmatic Management Certified (PMC-III), ICF Associate Certified Coach (ACC) and Berkeley Certified Executive Coach. He holds a B.S. in Journalism – Strategic Communication with honors and distinction from the University of Wisconsin – Madison and he has also completed executive education programs in finance, marketing and leadership at Harvard Business School, Stanford University, UC Berkeley – Haas, and UPenn – The Wharton School.

Born and raised in Hong Kong, Samuel brings his diverse, cross-cultural and C-level management experience to help individuals unlock their potential, cultivate emotional intelligence and become authentic leaders. 


  • CEO, First Corporate Solutions, Sacramento, CA
  • Executive Coach, HON Leadership & Coaching, Global
  • President, First Corporate Solutions, Sacramento, CA
  • Chief Marketing Officer, First Corporate Solutions, Sacramento, CA
  • Vice President of Corporate Development & Marketing, First Corporate Solutions, Sacramento, CA
  • Vice President of Marketing & Creative Services, First Corporate Solutions, Sacramento, CA
  • Director of Marketing, First Corporate Solutions, Sacramento, CA
  • Marketing Manager, Pacific Corporate and Title Services, Sacramento, CA
  • Marketing Coordinator/Event Planner Interim, UW Career Services, Madison, WI
  • Consultant/Founder, HON Marketing + Design, Sacramento, CA
  • Founder, Career Development Association, Madison, WI
  • Promotion Executive, The Daily Cardinal, Madison, WI
  • Advertising and Design Director, Career Planner Production, Madison, WI
  • Marketing and PR Representative, Bradley Fish Foundation, Madison, WI
  • Public Relations Coordinator, Wisconsin Union Directorate, Madison, WI


  • Lecturer, UC Berkeley – Haas School of Business
  • Faculty Coach, UC Davis – Graduate School of Management
  • Instructor and Executive Coach – UC Davis Continuing & Professional Education 
  • Faculty Coach, Berkeley Executive Coaching Institute

Professional Affiliations (Present and Past)

  • Member, Young President Organization (YPO)
  • Member, Pacific Leadership Group
  • Past-President, American Advertising Federation – Sacramento
  • Creative Chair / Communications Committee, Metro Edge, Sacramento Chamber of Commerce
  • Vice President, American Advertising Federation – Sacramento
  • Board of Directors, American Advertising Federation – Sacramento
  • Advisory Board, University of Wisconsin – Madison Career Services
  • Advisory Council, Crocker Art Museum
  • Founder, University of Wisconsin Career Development Association

Awards and Honors

  • Top 100 Notable Business Leaders, Sacramento Magazine
  • 40 Under 40, Sacramento Business Journal
  • AD Person of the Year, American Advertising Federation – Sacramento
  • American Inhouse Design Award, Magazine Ad
  • Hermes Creative Award, Magazine Ad
  • Communicator Award, Corporate Identity
  • Hermes Creative Award, Print Ad
  • Silver ADDY Award, AAF – Sacramento, Trade Ad
  • American Inhouse Design Award, B2B Brochure & Print Ad
  • MarCom Creative Awards, Gold Award,  Trade Ad
  • American Inhouse Design Award, Direct Mail
  • American Inhouse Design Award, Print Ad Design
  • MarCom Creative Awards, Gold Award, Marketing Campaign


  • Scaling Ventures, The Wharton School, UPenn
  • Executive Coaching Program – Italy,
    UC Berkeley
  • Strategic Marketing Management, Harvard Business School
  • Advanced Project Management Program, Stanford University
  • The Berkeley Executive Leadership Program, UC Berkeley
  • Financial Acumen for Leaders, UC Berkeley
  • BS, Journalism – Strategic Communication (Honors & Distinction), University of Wisconsin – Madison


    • ICF Associate Certified Coach (ACC)
    • Berkeley Certified Executive Coach
    • Stanford Certified Project Manager
    • Pragmatic Management Certified – PMC III
    • Net Promoter Certified Associate, Satmetrix

      Honors Thesis

      • Graduated with Honors Thesis “Global Advertising and Masculinity: A Cross-Cultural Study of Male Representations in Hong Kong, the United Kingdom and the United States Esquire Magazine” (Paper presented at the 54th International Communication Association Conference)


      • English
      • Cantonese
      • Traditional Chinese


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