I know a lot of professional coaches and Samuel is undoubtedly one of the best.

w. martin, organizational and industrial psychologist

Leadership & Coaching Experience

Samuel HonSamuel Hon is a CEO, lecturer and certified executive coach who brings over 20 years of marketing, corporate and C-level management experience to his coaching practice. He provides executive coaching and leadership program facilitation to executives from global organizations including Apple, Uber, Google, Nvidia, Nike, Salesforce and Ernst & Young. He has also taught and facilitated leadership communications MBA classes at University of California  Berkeley – Haas School of Business and organizational change executive programs at University of California – Davis. In addition, he is a Faculty Coach at the Berkeley Executive Coaching Institute where he teaches UC Berkeley Executive Coaching and Leadership Intensive Certification program with global participants.

Currently, he serves as CEO of First Corporate Solutions, Inc., a 37-year-old risk management and regulatory technology compliance firm, where he led the company to achieve the highest revenue and EBITA growth in company history. Samuel was appointed as the CEO to transform company culture and to oversee all business functions including finance, technology, operations, marketing, sales and product management. In addition, he founded a marketing and creative consulting firm with clients including Centene Corporation (Fortune 50 healthcare company), Sacramento Metro Chamber and Lucas Public Affairs. He has been honored with over a dozen marketing and design awards.

Samuel was named to the Sacramento Business Journal’s 40 Under 40 and Sacramento Magazine’s Top 100 Notable Business Leaders. He is an incoming board member at Young Presidents’ Organization (YPO – Pacific West). He also serves on the Board of Visitors at the University of Wisconsin – Madison, School of Journalism and Mass Communication. In addition, Samuel was elected twice as President at the American Advertising Federation – Sacramento. 

Samuel is a Stanford Certified Project Manager, Pragmatic Management Certified (PMC-III), ICF Professional Certified Coach (PCC) and Berkeley Certified Executive Coach. He holds a B.S. in Journalism – Strategic Communication with honors and distinction from the University of Wisconsin – Madison and he has also completed executive education programs in finance, marketing and leadership at Harvard Business School, Stanford University, UC Berkeley – Haas, and UPenn – The Wharton School.

Born and raised in Hong Kong, Samuel brings his diverse, cross-cultural and C-level management experience to help individuals unlock their potential, cultivate emotional intelligence and become authentic leaders. 


  • Lecture, UC Berkeley – Haas School of Business
  • Instructor and Executive Coach – UC Davis CPE
  • Faculty & Executive Coach, Berkeley Executive Coaching Institute

Professional Affiliations (Present and Past)

  • Member, Young President Organization (YPO)
  • Member, Pacific Leadership Group
  • President, American Advertising Federation – Sacramento (Former)
  • Creative Chair, Metro Edge, Sacramento Chamber of Commerce
  • Vice President, American Advertising Federation – Sacramento
  • Board of Directors, American Advertising Federation – Sacramento
  • Advisory Board, University of Wisconsin – Madison Career Services
  • Advisory Council, Crocker Art Museum
  • Founder, University of Wisconsin Career Development Association

Awards and Honors

  • Top 100 Notable Business Leaders, Sacramento Magazine
  • 40 Under 40, Sacramento Business Journal
  • AD Person of the Year, American Advertising Federation – Sacramento
  • Communicator Award
  • Hermes Creative Award
  • Silver ADDY Award, AAF – Sacramento
  • American Inhouse Design Award
  • MarCom Creative Awards


  • ICF Professional Certified Coach (PCC)
  • Berkeley Certified Executive Coach
  • Stanford Certified Project Manager
  • Pragmatic Management Certified III


  • Scaling Ventures, The Wharton School, UPenn
  • Executive Coaching Program – Italy,
    UC Berkeley
  • Strategic Marketing Management, Harvard Business School
  • Advanced Project Management Program, Stanford University
  • The Berkeley Executive Leadership Program, UC Berkeley
  • Financial Acumen for Leaders, UC Berkeley
  • BS, Journalism – Strategic Communication (Honors & Distinction), University of Wisconsin – Madison


  • English
  • Cantonese
  • Traditional Chinese


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