I know a lot of professional coaches and Samuel is undoubtedly one of the best.

w. martin, organizational and industrial psychologist

Leadership & Coaching Experience

Samuel HonSamuel Hon is a CEO, lecturer and certified executive coach who brings over 20 years of marketing, corporate and C-level management experience to his coaching practice. He provides executive coaching and leadership program facilitation to executives from startups to global organizations including Apple, Salesforce and Ernst & Young. He has also taught and facilitated leadership communications and storytelling MBA classes as a Lecturer at UC Berkeley – Haas School of Business and as a Faculty Coach at UC Davis – Graduate School of Management. In addition, he is a Faculty Coach at the Berkeley Executive Coaching Institute where he teaches UC Berkeley 10-day Executive Coaching and Leadership Intensive Certification program with participants from Asia, Europe and the US.

Currently, he serves as CEO of First Corporate Solutions, Inc., a 35-year-old risk management and regulatory technology compliance firm, where he led the company to achieve the highest revenue and EBITA growth in company history. Samuel was appointed as CEO to transform company culture and to oversee all business functions including finance, technology, operations, marketing, sales and product management. In addition, he founded a marketing and creative consulting firm with clients including Centene Corporation (Fortune 50 healthcare company), Sacramento Metro Chamber and Lucas Public Affairs.

Samuel was named to the Sacramento Business Journal’s 40 Under 40 and Sacramento Magazine’s Top 100 Notable Business Leaders. He is a member of Young Presidents’ Organization (YPO) and the Pacific Leadership Group (PLG). Samuel served two terms as President of the American Advertising Federation – Sacramento and he has been honored with over a dozen marketing and design awards.Samuel is a Stanford Certified Project Manager, Pragmatic Management Certified (PMC-III), ICF Professional Certified Coach (PCC) and Berkeley Certified Executive Coach. He holds a B.S. in Journalism – Strategic Communication with honors and distinction from the University of Wisconsin – Madison and he has also completed executive education programs in finance, marketing and leadership at Harvard Business School, Stanford University, UC Berkeley – Haas, and UPenn – The Wharton School.

Born and raised in Hong Kong, Samuel brings his diverse, cross-cultural and C-level management experience to help individuals unlock their potential, cultivate emotional intelligence and become authentic leaders. 


  • Lecture, UC Berkeley – Haas School of Business
  • Instructor and Executive Coach – UC Davis CPE
  • Faculty & Executive Coach, Berkeley Executive Coaching Institute

Professional Affiliations (Present and Past)

  • Member, Young President Organization (YPO)
  • Member, Pacific Leadership Group
  • President, American Advertising Federation – Sacramento (Former)
  • Creative Chair, Metro Edge, Sacramento Chamber of Commerce
  • Vice President, American Advertising Federation – Sacramento
  • Board of Directors, American Advertising Federation – Sacramento
  • Advisory Board, University of Wisconsin – Madison Career Services
  • Advisory Council, Crocker Art Museum
  • Founder, University of Wisconsin Career Development Association

Awards and Honors

  • Top 100 Notable Business Leaders, Sacramento Magazine
  • 40 Under 40, Sacramento Business Journal
  • AD Person of the Year, American Advertising Federation – Sacramento
  • American Inhouse Design Award, Magazine Ad
  • Communicator Award, Corporate Identity
  • Hermes Creative Award, Ad
  • Silver ADDY Award, AAF – Sacramento, Ad
  • American Inhouse Design Award, Brochure & Ad
  • MarCom Creative Awards, Gold Award,  Ad
  • American Inhouse Design Award, Direct Mail
  • American Inhouse Design Award, Ad Design
  • MarCom Creative Awards, Gold Award, Marketing Campaign


  • Scaling Ventures, The Wharton School, UPenn
  • Executive Coaching Program – Italy,
    UC Berkeley
  • Strategic Marketing Management, Harvard Business School
  • Advanced Project Management Program, Stanford University
  • The Berkeley Executive Leadership Program, UC Berkeley
  • Financial Acumen for Leaders, UC Berkeley
  • BS, Journalism – Strategic Communication (Honors & Distinction), University of Wisconsin – Madison


    • ICF Professional Certified Coach (PCC)
    • Berkeley Certified Executive Coach
    • Stanford Certified Project Manager
    • Pragmatic Management Certified – PMC III
    • Net Promoter Certified Associate, Satmetrix


    • English
    • Cantonese
    • Traditional Chinese


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