PROFESSIONAL BACKGROUND

EXPERIEnCE

Samuel is usually ahead of the rest of us in recognizing, on small and large matters, what our next steps should be. He is a strong leader because he is fearless in initiating action on important issues.

David S., Chairman, FCS Inc.

Leadership & Coaching Experience

Samuel Hon is a CEO, lecturer and certified executive coach who brings over 18 years of marketing, corporate and C-level management experience to his coaching practice. He provides executive coaching and leadership program facilitation to executives from startups to global organizations including Apple, Salesforce and Ernst & Young. He has also taught and facilitated leadership communications and storytelling MBA classes as a Lecturer at UC Berkeley – Haas School of Business and as a Faculty Coach at UC Davis – Graduate School of Management. In addition, he is a Faculty Coach at the Berkeley Executive Coaching Institute where he teaches UC Berkeley 10-day Executive Coaching and Leadership Intensive Certification program with participants from Asia, Europe and the US.

Currently, he serves as CEO of First Corporate Solutions, Inc., a 30-year-old risk management and regulatory technology compliance firm, where he led the company to achieve the highest revenue and EBITA growth in company history. Samuel was appointed as CEO to transform company culture and to oversee all business functions including finance, technology, operations, marketing, sales and product management. In addition, he founded a marketing and creative consulting firm with clients including Centene Corporation (Fortune 50 healthcare company), Sacramento Metro Chamber and Lucas Public Affairs.

Samuel was named to the Sacramento Business Journal’s 40 Under 40 and Sacramento Magazine’s Top 100 Notable Business Leaders. He is a member of Young Presidents’ Organization (YPO) and the Pacific Leadership Group (PLG). Samuel served two terms as President of the American Advertising Federation – Sacramento and he has been honored with over a dozen marketing and design awards.

Samuel is a Stanford Certified Project Manager, Pragmatic Management Certified (PMC-III), ICF Associate Certified Coach (ACC) and Berkeley Certified Executive Coach. He holds a B.S. in Journalism – Strategic Communication with honors and distinction from the University of Wisconsin – Madison and he has also completed executive education programs in finance, marketing and leadership at Harvard Business School, Stanford University, UC Berkeley – Haas, and UPenn – The Wharton School.

Born and raised in Hong Kong, Samuel brings his diverse, cross-cultural and C-level management experience to help individuals unlock their potential, cultivate emotional intelligence and become authentic leaders.

Experience

CEO, First Corporate Solutions, Sacramento, CA
Executive Coach, HON Leadership & Coaching, Global
President, First Corporate Solutions, Sacramento, CA
Chief Marketing Officer, First Corporate Solutions, Sacramento, CA
Vice President of Corporate Development & Marketing, First Corporate Solutions, Sacramento, CA
Vice President of Marketing & Creative Services, First Corporate Solutions, Sacramento, CA
Director of Marketing, First Corporate Solutions, Sacramento, CA
Marketing Manager, Pacific Corporate and Title Services, Sacramento, CA
Marketing Coordinator/Event Planner Interim, UW Career Services, Madison, WI
Consultant/Founder, HON Marketing + Design, Sacramento, CA
Founder, Career Development Association, Madison, WI
Promotion Executive, The Daily Cardinal, Madison, WI
Advertising and Design Director, Career Planner Production, Madison, WI
Marketing and PR Representative, Bradley Fish Foundation, Madison, WI
Public Relations Coordinator, Wisconsin Union Directorate, Madison, WI

Teaching

Lecturer, UC Berkeley – Haas School of Business
Faculty Coach, UC Davis – Graduate School of Management
Instructor and Executive Coach – UC Davis Continuing & Professional Education
Faculty Coach, Berkeley Executive Coaching Institute

Professional Affiliations (Present and Past)

Member, Young President Organization (YPO)
Member, Pacific Leadership Group
Past-President, American Advertising Federation – Sacramento
Creative Chair / Communications Committee, Metro Edge, Sacramento Chamber of Commerce
Vice President, American Advertising Federation – Sacramento
Board of Directors, American Advertising Federation – Sacramento
Advisory Board, University of Wisconsin – Madison Career Services
Advisory Council, Crocker Art Museum
Founder, University of Wisconsin Career Development Association

Awards and Honors

Top 100 Notable Business Leaders, Sacramento Magazine
40 Under 40, Sacramento Business Journal
AD Person of the Year, American Advertising Federation – Sacramento
American Inhouse Design Award, Magazine Ad
Hermes Creative Award, Magazine Ad
Communicator Award, Corporate Identity
Hermes Creative Award, Print Ad
Silver ADDY Award, AAF – Sacramento, Trade Ad
American Inhouse Design Award, B2B Brochure & Print Ad
MarCom Creative Awards, Gold Award, Trade Ad
American Inhouse Design Award, Direct Mail
American Inhouse Design Award, Print Ad Design
MarCom Creative Awards, Gold Award, Marketing Campaign

Education

Scaling Ventures, The Wharton School, UPenn
Executive Coaching Program – Italy,
UC Berkeley
Strategic Marketing Management, Harvard Business School
Advanced Project Management Program, Stanford University
The Berkeley Executive Leadership Program, UC Berkeley
Financial Acumen for Leaders, UC Berkeley
BS, Journalism – Strategic Communication (Honors & Distinction), University of Wisconsin – Madison

Certification

ICF Associate Certified Coach (ACC)
Berkeley Certified Executive Coach
Stanford Certified Project Manager
Pragmatic Management Certified – PMC III
Net Promoter Certified Associate, Satmetrix

Honors Thesis

Graduated with Honors Thesis “Global Advertising and Masculinity: A Cross-Cultural Study of Male Representations in Hong Kong, the United Kingdom and the United States Esquire Magazine” (Paper presented at the 54th International Communication Association Conference)

Languages

English
Cantonese
Traditional Chinese