Samuel HonSamuel Hon is an executive leader and coach with over 15 years of experience leading culture change, strategic planning and marketing management, and driving market share and revenue growth through culture transformation. His proven track record has been marked by his appointment as President to lead culture change at a 30-year old risk management and technology company resulting in record-high revenue and EBITA growth.

Samuel is a Stanford Certified Project Manager, Pragmatic Marketing Certified (PMC-III), Net Promoter Certified Associate and Berkeley Certified Executive Coach with training and executive coaching experience in Italy. He holds a BS in Journalism – Strategic Communication with honors and distinction from the University of Wisconsin- Madison, and he has completed Executive Education programs in Executive Leadership, Executive Coaching, Marketing Management, Financial Analysis and Project Management at Harvard Business School, Stanford University and UC Berkeley. In addition, he has helped facilitate leadership courses at UC Berkeley’s Haas School of Business Executive Education.

Samuel served two terms as President of the American Advertising Federation – Sacramento (AAF), and achieved a national award on achieving one of the highest ADDY growth chapters in the country. Apart from AAF, he served in several advisory roles at the Art Institute of California – Sacramento, the Crocker Art Museum and the University of Wisconsin-Madison – L&S Career Services. Samuel has been honored with over a dozen marketing and design awards, and he was named Sacramento Business Journal “40 Under 40” and the American Advertising Federation-Sacramento Ad Person of the Year.




  • Executive Coaching
  • General Management
  • Non-Profit Management
  • Budget and Fiscal Management
  • Organizational Culture
  • Marketing Strategy & Development
  • Brand and Creative Development
  • Inbound Marketing
  • Events & Trade Show Management
  • CRM Administration
  • B2B Lead Generation & Nurturing
  • Marketing Analytic& Automation
  • Product Management

Talented, hard working, dedicated and able, Samuel has transformed our marketing understanding and contemporized our approach with his leadership and know-how, gaining the attention and respect of his colleagues, our customers and our competitors alike. He sees the big picture and actively pursues the most powerful ways to express within it, and then does it.

Chris Cerruti

Vice President of Strategic Relations, First Corporate Solutions, Inc.

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