Samuel HonSamuel is an executive leader and coach with over 15 years of experience in leading culture change, driving market share and revenue improvement through culture transformation, strategic planning, and marketing management. His proven track record has been marked by his appointment as the President to lead culture change at a 30-year old risk management and technology company resulting in record-high revenue and EBITA growth.

Samuel received rigorous training as an Executive Coach from the Berekeley Executive Coaching Institute in Italy with coaching experience in Italy and the US. Samuel holds a bachelor’s degree with honors and distinction in Journalism – Strategic Communication from the University of Wisconsin – Madison. He has also completed Executive Education programs in Executive Leadership, Strategic Marketing Management, Financial Analysis, Project Management and Product Management from Harvard University, Stanford University and the University of California – Berkeley. 

He is a Stanford Certified Project Manager (SCPM), Pragmatic Marketing Certified (PMC-III) and Certified Net Promoter Associate Professional. Samuel has won more than 14 awards and was named Sacramento Business Journal 40 Under 40 and American Advertising Federation – Sacramento Ad Person of the Year. Samuel served as President of the American Advertising Federation – Sacramento and he volunteered at Metro Edge and the Leukemia & Lymphoma Society. 



  • Executive Coaching
  • General Management
  • Non-Profit Management
  • Budget and Fiscal Management
  • Organizational Culture
  • Marketing Strategy & Development
  • Brand and Creative Development
  • Inbound Marketing
  • Events & Trade Show Management
  • CRM Administration
  • B2B Lead Generation & Nurturing
  • Marketing Analytic& Automation
  • Product Management

Talented, hard working, dedicated and able, Samuel has transformed our marketing understanding and contemporized our approach with his leadership and know-how, gaining the attention and respect of his colleagues, our customers and our competitors alike. He sees the big picture and actively pursues the most powerful ways to express within it, and then does it.

Chris Cerruti

Vice President of Strategic Relations, First Corporate Solutions, Inc.

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 +1 916.585.4565